I’m a CD with an MBA.
I help companies win by creating kicka** brands that stand out, stick, and drive business results.
Your biggest competitor isn’t your biggest competitor.
It’s everything fighting for your customer’s attention. To win, your brand has to be a business strategy.
Looking for Miss Wright?
Well, here i am.
Emily Wright
YOUR NEXT
CREATIVE DIRECTOR
I’ve got what you need.
Brand that earns trust
Built Homebase brand from an unknown to a leader in a category where the product touches people's money and finances.
The full stack
Brand strategy, creative direction, team building, and the business judgment to prioritize. VP of Marketing before CD — I understand the GTM engine too.
SMB audience expertise
Nine years building brands for small business owners: the most skeptical, most time-poor, most loyalty-driven buyers in B2B. I know what they trust and what they tune out.
+44%
increased brand awareness at homebase
And I can prove it.
I repositioned and rebranded Homebase.
From single function app to multi-product company in a crowded category.
Brand awareness up 44%
Homepage signups up 14%
Won Fast Company Brands That Matter.
read more >
I developed a ‘Death to the Paycheck’ earned campaign.
Positioned Homebase against legacy payroll by taking the side of the worker. Trust through a point of view.
82M impressions
Fox News broadcast + 28 affiliates
Zero paid media
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I developed Homebase Pay B2C financial services branding.
Consumer fintech for people who don't trust banks. Earned their trust through brand, not features.
$10M+ ARR in first 2 years.
read more >
I produced Grit & Greenlights video series with Matthew McConnaughey.
Customer video series developed for social media.
6.8M views on $250k spend
read more >
Now let me show you what I can do for Phantom.
You need to get one hundred million people trust you with their money.
I’ve don’t this before. At Homebase, I launched a consumer debit card and earned wage access product for people whose relationship with financial institutions ranges from skeptical to hostile. We won them with a brand that took their side.
Phantom needs that same thing: not louder marketing, a clearer story.
Let’s TALK
I'm a CD with an MBA. I started in design for art galleries and luxury wine. Then business school. Then I spent more than fifteen years in tech, bouncing between brand and growth until I realized the best version of me does both at once.
Outside of work: I’m writing a children's book about my great dane Minnie, working through the Death & Co cocktail book, taking mid-century modern architecture tours, and finding any excuse to travel in Europe.
More about me
Fractional CD/Brand Lead 2025–26: Workstream rebrand, Viewpoints GTM, Poppins brand strategy
Head of Brand + Creative, Homebase 2023–24: Full rebrand, brand awareness +44%, Fast Company Brands That Matter award
VP of Marketing, Homebase 2020–22: 3X acquisition growth, $10M+ budget, team of 14, Webby + Inc. awards
Head of Product Marketing, Homebase 2019
Product + Integrated Marketing, Gusto 2017–18
Director of Marketing, GGV Capital 2014–16
Product Marketing, Box 2013–14: Box Notes 90K beta signups, iOS app relaunch 2M+ downloads
Product Marketing, Google 2012–13: Launched DoubleClick Bid Manager
Brand Campaigns, YouTube 2010–12: 9 large-scale brand programs, $500K–$8M each
Education
Columbia MBA
Yale BA, Art/Graphic Design
MY WEBSITE >
MY LINKEDIN >
